In the late 90's Nike started to sponsor big time universities sports programs.The idea would be to support every sportsprogram of each sponsored school, everything to custom made cleats to balls and gloves. Oregon University obviously was the first school to experience this. Now its all the rage and teams get new uniforms when the next series comes out. Also allowing the schools to recieve money.
http://www.sneakerfiles.com/wp-content/uploads/2009/12/nike-combat-auction-1.jpg
No comments:
Post a Comment